The Connecticut Supreme Court allows a lawsuit from the families of Sandy Hook victims to proceed against gun manufacturers, citing concerns over the “militaristic marketing” of firearms. This legal battle could expose the industry’s advertising strategies and potentially reshape gun marketing practices if it reveals evidence of promoting weapons to high-risk users.
Gun makers, including Remington Arms, contend that their advertisements, which often feature military imagery, have no direct link to firearm-related crimes. Yet, as half of AR-15 buyers are former military or law enforcement, the families argue these marketing tactics glamorize the weapons and irresponsibly target civilian consumers, raising critical questions about industry accountability in the aftermath of mass shootings.
Read full story at www.nbcnews.com
