Gun lobbyists, notably the National Shooting Sports Foundation, turned decades of customer data over to Cambridge Analytica during the 2016 election to sway voter behavior in favor of Donald Trump. This database, developed from warranty cards, hunting licenses, and purchase records, has left many gun owners unaware that their personal information is being used for political messaging.
The extent of this data collection has shocked many individuals, such as 74-year-old Joseph LeForge, who was taken aback to learn that he was included in a database he never consented to join. With reports indicating that Cambridge Analytica matched gun buyers’ profiles with voter data, the ramifications for privacy and consent continue to unfold, drawing criticism from lawmakers demanding transparency in the gun industry’s data practices.
Read full story at gizmodo.com
