Guns announces a notable 10% year-over-year increase in firearm sales for early 2025, despite the National Instant Criminal Background Check System (NICS) reporting over 100,000 fewer checks compared to last year. The company attributes its growth to a user-friendly e-commerce platform, a commitment to supporting local dealers, and a strong emphasis on customer satisfaction, which collectively enhance the purchasing experience for firearm enthusiasts.
CEO Greg Minkler expresses pride in the company’s performance amidst industry slowdowns, highlighting how their focus on safety and affordability is resonating with both first-time buyers and seasoned gun owners. Guns aims to empower customers in exercising their Second Amendment rights while fostering revenue growth for local retailers, contributing to the evolving landscape of the firearms market.
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