A startling new poll indicates that children as young as 10 are frequently exposed to gun advertisements on social media platforms, with 82% of boys aged 10 to 17 reporting they have encountered at least one gun ad online. This troubling trend includes firearms branded with popular children’s characters, showing how deeply embedded the culture of firearms has become in youth marketing.
Experts warn that such targeted advertising can significantly alter young individuals’ perceptions of guns, associating them with power and status rather than responsibility. As lawmakers propose regulations to limit these marketing practices, a growing call for responsible advertising highlights the urgent need to protect vulnerable minors from the allure of firearms in a society with one of the highest rates of gun-related deaths worldwide.
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