Gun manufacturers in the United States are increasingly looking to target young consumers as recent changes in legislation have lowered age restrictions on firearm purchases. A federal appeals court recently overturned a ban that prohibited individuals aged 18 to 21 from buying guns, creating a significant opportunity for companies to expand their market outreach to younger demographics.
This shift raises critical concerns about the implications of marketing firearms to children and adolescents. As gun ownership is framed as a constitutional right, the industry’s move to attract younger audiences highlights the ongoing debate about responsible gun ownership and youth safety in America.
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