Amid a downturn in firearm sales, the National Shooting Sports Foundation reveals strategies to entice customers through digital marketing techniques. Using insights from a recent webinar, industry experts discuss tools like email reminders and targeted advertisements aimed at moving potential buyers from mere interest to purchase, highlighting a shift toward online commerce in the firearms market.
As internet sales of guns surged from 26% to 33.5% between 2018 and 2022, the armed retail sector becomes increasingly reliant on repeat customers, emphasizing repeat purchases over one-time buyers. The marketing strategies outlined suggest a growing dependence on automated emails that evoke urgency, such as ‘Last chance’ reminders for cart abandonment, sparking concerns about fostering habitual buying of firearms.
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