The National Shooting Sports Foundation reveals new digital marketing strategies aimed at increasing firearm sales as purchases have dropped in recent years. A recent webinar emphasizes the importance of email marketing and automated messaging to encourage consumers to convert their shopping carts into purchases, highlighting a 33.5% increase in online firearm sales from 2018 to 2022.
This presentation shows how the industry is tailoring its approach to retain existing customers, relying on automated emails that play on urgency and scarcity, with messages encouraging buyers to act quickly on items left in their carts. Such tactics raise significant questions about the implications of making firearm purchases habit-forming in an increasingly digital marketplace.
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