PTR Industries, the semi-automatic rifle maker, recently transitioned from a hopeful relocation in South Carolina to facing significant operational challenges, including layoffs just six months after its move. Originally lured by gun-friendly laws and promises of growth, PTR’s fortunes took a downturn as the anticipated demand for rifles plummeted, going from nearly 100,000 back orders to zero within months.
Compounding their struggles, the company faced the tragic suicide of a key employee shortly after their relocation, marking a difficult time for leadership. Despite these hurdles, PTR is seeing signs of recovery with a recent spike in firearm purchases, spurred by rising public interest following recent national tragedies. The company is now optimistic about new product offerings, including a commemorative rifle etched with the state seal, reflecting their resilience in a volatile market.
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