Sturm, Ruger & Co. opens fiscal 2025 with a solid first-quarter profit of $7.77 million, marking a 9.6% increase compared to the previous year. However, CEO Todd Seyfert cautions of a slowdown in firearm sales, citing a 0.7% decline to $135.7 million as the industry faces ongoing challenges. This report is the first under Seyfert’s leadership, who succeeded Christopher Killoy after 22 years at the helm.
Despite the overall decline in the firearms market, Seyfert highlights that Ruger has managed to remain stable, attributing 31.6% of sales revenue to new products during the quarter. As the company plans to invest $30 million in fiscal 2025 to expand capacity and introduce new offerings, they are also navigating trade disruptions with a focus on American-made products. This strategic commitment aims to bolster Ruger’s market position amid fluctuating consumer demand driven by political changes.
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