YouTube creators known as guntubers are reshaping the landscape of American gun culture, attracting a younger, diverse audience and encouraging newfound interest in firearms education. Channels dedicated to shooting, gun modifications, and tactical training have collectively amassed over 29 billion views, illustrating a significant shift from traditional learning methods like military training and family teachings to online platforms.
This wave of influencers not only caters to a growing community of gun enthusiasts but also faces scrutiny as gun violence intertwines with their content. Following tragic incidents linked to social media influences, platforms like YouTube are tightening regulations on firearm-related videos, spurring some guntubers to seek alternative channels for their communities. Their rapid rise and the evolving demographic of gun owners signal a transformative moment in how firearms are discussed and taught across the nation.
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